Making Better Marketing Decisions With Braze AI
Tech Talks Daily

Making Better Marketing Decisions With Braze AI

B2Upper-intermediateOctober 2, 202620 min
  • Technology

How can marketers make better decisions for individual customers without spending their working lives designing, running, and maintaining separate tests? Recorded at Braze Forge 2026 at the Fontainebleau in Las Vegas, this episode of Tech Talks Daily features my conversation with George Khachatryan, Head of AI Decisioning at Braze. George describes leading product management for AI Decisioning Studio and shares the story behind OfferFit, the company he cofounded before it became part of Braze. We begin with the practical limits of segmentation and A/B testing. George explains that smaller customer segments can make it harder...

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With Denodo's AI Data Layer, your agents are provided with real-time company data

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Scale your business with agentic AI with limited risk. With Denodo's AI Data Layer, your agents are provided with real-time company data and guardrails for company protection. Create the business you always dreamed of with Denodo.

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And you can do that by simply visiting denodo.com to learn more. But now, back to my guest. How do you personalise marketing when every customer behaves differently? And your team can only run on so many tests?

0:34

Well, I'm at Forge 26 in Las Vegas and my guest today is the head of AI decisioning at Braze. And he's the one that began his career as a mathematician, co-founder of Offafit before the company went on to join Braze.

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