McDonald's tests AI pricing on you
Kim Komando Daily Tech Update

McDonald's tests AI pricing on you

B1IntermediateOctober 2, 20267 min
  • Technology

How much will you pay for a Big Mac before you head to Wendy's? McDonald's is using AI to find that number, and it changes with your city, your neighborhood, and even the season. Learn more about your ad choices. Visit megaphone.fm/adchoices

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The thing about McDonald's is that a Big Mac tastes exactly the same in New York City as it does in Oklahoma City or Seattle. So you'd naturally think that prices are also the same. But not now that AI is involved.

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According to Reuters, McDonald's is using AI to determine your breaking point. That is, how much will you pay for a Big Mac or any other item before you head to Wendy's or Burger King? They call it dynamic pricing, much like the airlines.

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