The Epidemic of Sameness Is Killing Your Brand with Don Jeter

In 2025, Torq brought a monster truck to RSAC. And Don Jeter, Torq's CMO, will be the first to tell you: nobody's buying an AI SOC platform because of a grave digger in the booth. In this episode, Ron sits down with Don to discuss what Torq is actually doing in a category packed with 60 near-identical vendors, and why "the epidemic of sameness" is the real threat to every cybersecurity brand right now. Don explains why Torq builds everything in-house, why he starts every strategy by listening instead of pitching the product, and why the only differentiator left...