How Does Apple’s Siri Compete In an Agentic World?
WSJ Tech News Briefing

How Does Apple’s Siri Compete In an Agentic World?

B2Upper-intermediateOctober 16, 202629 min
  • Technology

Apple’s newest device is designed to bring Siri AI into your smart home, alongside strong privacy protections. But when the most popular—and powerful—AI agents need complete access to personal accounts and information to get the most out of their capabilities, is Apple’s dedication to privacy holding Siri back? Cybersecurity reporter Bob McMillan, personal tech columnist Nicole Nguyen and Apple reporter Rolfe Winkler debate the tradeoffs of exchanging personal data for convenience. Sign up for the WSJ's free Technology newsletter. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz...

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Exchanges on the dynamics affecting global trade.

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Exchanges on the M&A and IPO landscape. Exchanges on the dynamics affecting global trade. For the sharpest analysis on finance, business, and the economy, count on Exchanges, the Goldman Sachs podcast.

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Listen now. Welcome to Tech News Briefing. It's Friday, October 16th. I'm Danny Lewis for the Wall Street Journal.

0:25

We've officially entered the era of the personal AI agent. And it feels like every other day, another tech giant launches their entry into the bot race. But one name is noticeably missing from the hype. Apple.

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