Flock of SQLs - Apple & Microsoft Grapple With Soaring Hardware Prices
This Week in Tech (Video)

Flock of SQLs - Apple & Microsoft Grapple With Soaring Hardware Prices

June 29, 20262 hr 41 min

Tech giants and chipmakers are facing off as AI-fueled memory shortages trigger sweeping price hikes on everything from Macs to game consoles. Hear why global supply chain standoffs, long-term contracts, and old-school market forces are quietly reshaping your daily technology. • Apple and Microsoft hike prices on devices amid global memory shortages • Surge in AI data centers drives RAM and storage crisis • Intel's comeback: Core Ultra chips compete with AMD in handheld gaming • Microsoft's pivot to ARM, Qualcomm-NVIDIA alliance, and x86 rivalry • AI fear and backlash; organic concern amplified by international actors • White House abrupt...

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