329. Your Brand is Your Promise: The 4 C’s for Better Communication
Think Fast Talk Smart: Communication Techniques

329. Your Brand is Your Promise: The 4 C’s for Better Communication

B2Upper-intermediateOctober 5, 202624 min

“A brand is a promise, and a great brand is a promise well kept.” What does it take to build something people believe in? For Daniel Lubetzky, social entrepreneur and KIND Snacks founder, it starts with curiosity, compassion, creativity, and courage, along with a willingness to listen, learn, and stay true to what you stand for. In this episode of Think Fast, Talk Smart, Lubetzky joins Matt Abrahams to share lessons from building businesses, brands, and bridges between people. He explains why authenticity matters more than appearing to have all the answers, how great brands keep their promises, and...

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Today, I am excited to speak with Daniel Lubetsky.

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He leverages his unique background in Stanford Law Education

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B2 · Upper-intermediate

Comfortable if you already follow TV news

A1 24%A2 35%B1 20%B2 16%C1 5%
  • 79% of the words are B1 or easier.
  • 179 words a minute: natural, fairly fast speech.
  • 108 harder words (B2 and up) in the whole episode.

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0:00

All communication is about building connections and relationships. My name is Matt Abrahams, and I teach strategic communication at Stanford Graduate School of Business. Welcome to Think Fast, Talk Smart, the podcast.

0:13

MUSIC Today, I am excited to speak with Daniel Lubetsky. He's a pioneering social entrepreneur and the founder of KIND Snacks. He leverages his unique background in Stanford Law Education

0:28

to bridge deep societal divides, most recently launching the Builders Movement to empower citizens to overcome toxic polarization. Daniel is a bestselling author of Do The Kind Thing

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