Who Wins The AI Assistant Wars? + Why Didn’t Google Build Muse?
Big Technology Podcast

Who Wins The AI Assistant Wars? + Why Didn’t Google Build Muse?

B2Upper-intermediateOctober 5, 20261 hr 4 min
  • Conversation
  • Technology

M.G. Siegler is the author of Spyglass. Siegler joins Big Technology to discuss the escalating battle to build the dominant personal AI assistant. Tune in to hear why he thinks Meta’s Muse is surprisingly strong and what will ultimately determine who wins. We also cover Apple’s dark-horse position, Anthropic’s absence from the consumer assistant race, Google’s repeated product missteps, and how AI agents could reshape subscriptions, banking, shopping, and everyday computing. Hit play for a wide-ranging look at the companies fighting to become the AI assistant that runs your digital life. ...

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And why didn't Google build its own version of Muse?

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0:00

Who will win the great personal AI assistant war? And why didn't Google build its own version of Muse? That's coming up with MG Siegler right after this. This episode is brought to you by Genesis.

0:12

What does it actually take to put a Gentec AI to work across an entire enterprise? I recently spoke with Genesis chairman and CEO Tony Bates about why orchestration is emerging as a competitive advantage in customer experience and what companies need to get right in the AI era.

0:28

Then I sat down with Adam Mitchell, head of enterprise business solutions at Voya Financial, to go inside a large scale, agentic CX transformation, including the business decisions, trade-offs, and lessons along the way. You can watch both conversations now on my YouTube channel today.

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