What She Gained by Giving Up the CEO Title | Deepica Mutyala, Founder of Live Tinted
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What She Gained by Giving Up the CEO Title | Deepica Mutyala, Founder of Live Tinted

B1IntermediateOctober 15, 202643 min
  • Interview
  • Business & money

Deepica Mutyala grew up in a family of doctors, but she had a different dream: building a beauty brand where women who looked like her could finally see themselves represented. She did exactly that with Live Tinted. But somewhere along the way, the pressure to prove herself became just as consuming as the business itself. After seven years as CEO, Deepica made a decision she once couldn't imagine. She hired someone else to lead the company she built. This week on SUPERWOMEN, I sit down with Deepica to talk...

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I remember preparing my team for the busiest day of the year, all of the excitement and

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0:00

There's nothing like that first Big Black Friday as a business owner. I remember preparing my team for the busiest day of the year, all of the excitement and the build up. And then it was over and we felt like we had run a marathon.

0:14

It was hard but at the same time it felt like the most rewarding day of the year. If you're thinking about launching a business, I would say do it. This is the best time of year for sales. And if you're feeling unsure, Shopify is there to get you ready.

0:27

Unlike back in the day when we were loading up for Black Friday by buying more register tape, Shopify helps you launch a store and start selling in a few simple steps, without needing to be an ecommerce expert. I was practically sleeping in the back room, but now Shopify's mobile app lets you manage

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