DT #678 Why Authentic Branding Matters in Economic Development
Develop This: Economic and Community Development

DT #678 Why Authentic Branding Matters in Economic Development

B1IntermediateSeptember 2, 202637 min

What role does marketing play in shaping a region's economic future? In this episode of Develop This!, Dennis Fraise speaks with Jennifer Wakefield about her unique path into economic development and how her background in communications and marketing has influenced her approach to regional growth and leadership. Jennifer shares how authentic branding, strategic messaging, and stakeholder engagement have become essential tools for attracting investment and strengthening regional identity. She explains why communities that clearly communicate who they are—and what makes them unique—are better positioned to compete in today's economy. A major focu...

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with your host, Dennis Frazee.

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0:00

Welcome to Develop This, the number one podcast for economic and community development professionals with your host, Dennis Frazee. Welcome back to another edition of the Develop This podcast. It's Dennis and another great guest joining me today, and that's Jennifer Wakefield

0:26

with the Greater Richmond Partnerships. So Jennifer, welcome to Develop This. Thank you for having me, Dennis. Yeah, you bet.

0:33

Hey, I love to dig into your career a little bit. I always like finding out how people, you know, landed in economic development and you come from a little bit, maybe different background. But so for our listeners who may not know about you and your background, maybe tell

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