Your office is next door to OpenAI's original headquarters, so does that proximity help or haunt you?
MarTech Podcast ™ // Marketing + Technology = Business Growth

Your office is next door to OpenAI's original headquarters, so does that proximity help or haunt you?

B2Upper-intermediateOctober 2, 20263 min
  • Interview

Answer engines are replacing traditional search rankings. Jordan Koene, CEO and co-founder of Previsible, helps Fortune 100 companies engineer content for AI-driven discovery instead of standard SEO. He covers building organic search strategies that adapt to answer engines, structuring content so large language models can cite it, and preparing enterprise brands for a search landscape shaped by generative AI. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Looking to launch or scale your podcast? iHearEverything delivers podcast production,

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The Martek Podcast is a proud member of the iHearEverything Podcast Network. Looking to launch or scale your podcast? iHearEverything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHearEverything.com.

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From advertising to software as a service to data. Across all of our programs and clients, we've seen a 55 to 65% open rate. Getting brands authentically integrated into content performs better than TV advertising. Typical lifespan of an article is about 24 to 36 hours.

0:46

If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing. Welcome to the MarTech podcast, a member of the I hear everything podcast network. In this podcast, you'll hear the stories of world-class marketers that use technology

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