Which word survives: SEO, GEO, or AEO?
MarTech Podcast ™ // Marketing + Technology = Business Growth

Which word survives: SEO, GEO, or AEO?

B2Upper-intermediateSeptember 29, 20263 min

Search optimization terminology is splintering into competing acronyms. Jordan Koene, CEO and Co-Founder of Previsible, previously led SEO and content strategy at eBay and served as CEO of Searchmetrics before building a practice that prepares enterprise brands for AI-driven discovery. He and the host debate which term survives the next five years: SEO, GEO, or AEO. Koene argues SEO endures because search behavior persists even as the underlying engines shift from Google to LLMs, while the host draws a sharper line between optimizing for traditional search engines and engineering content for AI answer consumption. See Privacy Policy...

Play episode

Opens the player: the full transcript, every word clickable, with translation and flashcards.

Try it: tap any word

Real sentences from the start of this episode. Every word is marked with its level.

Sentence 5 of 12 · 0:20

Ready to give your brand a voice? Then visit iHearEverything.com.

.

Across all of our programs and clients, we've seen a 55 to 65% open rate.

Hear this sentence

Tap a word to see its meaning in your language.

Do you know these words?

8 harder words from this episode. Tap one to see what it means, then mark it.

  • B20:20
  • C10:35
  • B21:19
  • B21:33
  • B22:08
  • C13:05
  • C13:30
  • C14:32

Mark a few words and we'll tell you how this episode fits your level.

Is this episode right for you?

B2

B2 · Upper-intermediate

Comfortable if you already follow TV news

A1 32%A2 41%B1 14%B2 13%C1 0%
  • 87% of the words are B1 or easier.
  • 257 words a minute: natural, fairly fast speech.
  • 28 harder words (B2 and up) in the whole episode.

Transcript

The opening of the episode. The whole transcript is in the player.

0:00

The Martek Podcast is a proud member of the iHearEverything Podcast Network. Looking to launch or scale your podcast? iHearEverything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHearEverything.com.

0:20

From advertising to software as a service to data. Across all of our programs and clients, we've seen a 55 to 65% open rate. Getting brands authentically integrated into content performs better than TV advertising. Typical lifespan of an article is about 24 to 36 hours.

0:46

If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing. Welcome to the MarTech podcast, a member of the I hear everything podcast network. In this podcast, you'll hear the stories of world-class marketers that use technology

That was the opening. The rest of the episode (2 min) is in the player: every word clickable, with translation, saved words and flashcards.

Continue in the player

Automatically generated from the audio. May contain errors. Audio belongs to its publisher and is played from their feed. Rights holders can request removal — copyright & takedown policy