Was FIFA covering the Levi's Stadium signs the worst brand-visibility decision you've ever seen?
MarTech Podcast ™ // Marketing + Technology = Business Growth

Was FIFA covering the Levi's Stadium signs the worst brand-visibility decision you've ever seen?

B2Upper-intermediateOctober 1, 20263 min
  • Interview
  • Business & money

FIFA covered every brand logo at the World Cup stadium, including Levi's. Jordan Koene, CEO and Co-Founder of Previsible, explains why the blackout backfired for the league and worked in Levi's favor. Koene breaks down how brand recognition functions as an AEO signal, and how Levi's silhouette logo became a case study in owning your brand identity when competitors try to erase it. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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The Martek Podcast is a proud member of the iHearEverything Podcast Network. Looking to launch or scale your podcast? iHearEverything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHearEverything.com.

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From advertising to software as a service to data. Across all of our programs and clients, we've seen a 55 to 65% open rate. Getting brands authentically integrated into content performs better than TV advertising. Typical lifespan of an article is about 24 to 36 hours.

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If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing. Welcome to the MarTech podcast, a member of the I hear everything podcast network. In this podcast, you'll hear the stories of world-class marketers that use technology

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