One piece of marketing technology you think most teams could stop paying for tomorrow
MarTech Podcast ™ // Marketing + Technology = Business Growth

One piece of marketing technology you think most teams could stop paying for tomorrow

B2Upper-intermediateAugust 21, 20264 min

Marketing teams keep paying for tools they no longer need. Katrina Wong, Chief Marketing Officer at New Relic, explains why AI is replacing entire categories of MarTech software. Her team canceled a competitive intelligence subscription after building roughly 85 AI agents to gather and organize the same data. The output now feeds one-pagers and an interactive Gemini gem, giving sales real-time answers without waiting on a team or logging into a clunky dashboard. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Ready to give your brand a voice? Then visit IHearEverything.com.

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Across all of our programs and clients, we've seen a 55 to 65% open rate.

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B2

B2 · Upper-intermediate

Comfortable if you already follow TV news

A1 29%A2 36%B1 22%B2 13%C1 0%
  • 87% of the words are B1 or easier.
  • 230 words a minute: natural, fairly fast speech.
  • 33 harder words (B2 and up) in the whole episode.

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0:00

The Martek podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com.

0:20

From advertising to software as a service to data. Across all of our programs and clients, we've seen a 55 to 65% open rate. Getting brands authentically integrated into content performs better than TV advertising. Typical lifespan of an article is about 24 to 36 hours.

0:46

If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing. Welcome to the MarTech podcast, a member of the I hear everything podcast network. In this podcast, you'll hear the stories of world-class marketers that use technology

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