One AI capability marketers are consistently overestimating today
MarTech Podcast ™ // Marketing + Technology = Business Growth

One AI capability marketers are consistently overestimating today

B2Upper-intermediateSeptember 1, 20264 min
  • Interview
  • Technology

Marketers assume AI understands business context automatically. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains why that assumption fails without proper training. He breaks down giving off-the-shelf AI tools business-specific context, setting operational constraints, and building governance frameworks before deploying them at scale. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Sentence 6 of 12 · 1:20

I'm Benjamin Shapiro and today I'm joined by Isaac Ferreira, the VP of Growth Systems

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marketing technology and also a sponsor of the Martek Podcast.

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0:54

Welcome to the MarTech podcast, a member of the I hear everything podcast network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's a host of the MarTech podcast, Benjamin Shapiro.

1:14

I'm Benjamin Shapiro and today I'm joined by Isaac Ferreira, the VP of Growth Systems and AI at Shift Paradigm, a business and growth partner helping organizations modernize their marketing technology and also a sponsor of the Martek Podcast. Isaac has spent more than 25 years building systems across industries ranging from defense,

1:35

healthcare and enterprise technology. And today he's going to share why marketers need to stop thinking about AI as a set of tools and start treating it as a new way to work. Today's interview is brought to you by Shift Paradigm.

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