Is the future all about marketing to machines?
MarTech Podcast ™ // Marketing + Technology = Business Growth

Is the future all about marketing to machines?

B2Upper-intermediateSeptember 4, 20265 min

AI agents are replacing humans as the primary marketing audience. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, has spent 25 years building growth systems across defense, healthcare, and enterprise technology. He explains how brands need to build AI awareness and visibility so agents recommend them during customer queries. He breaks down the shift from human-to-human marketing toward machine-to-machine interactions, including brands deploying MCPs that let AI agents query pricing, delivery timelines, and case studies directly. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Across all of our programs and clients we've seen a 55 to 65% open rate.

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Typical lifespan of an article is about 24 to 36 hours.

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The Martek Podcast is a proud member of the iHearEverything Podcast Network. Looking to launch or scale your podcast? iHearEverything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHearEverything.com.

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From advertising to software as a service to data. Across all of our programs and clients we've seen a 55 to 65% open rate. Getting brands authentically integrated into content performs better than TV advertising. Typical lifespan of an article is about 24 to 36 hours.

0:46

If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing. Welcome to the MarTech podcast, a member of the I hear everything podcast network. In this podcast, you'll hear the stories of world-class marketers that use technology

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