If you were running SEO at eBay today what would you fix first?
MarTech Podcast ™ // Marketing + Technology = Business Growth

If you were running SEO at eBay today what would you fix first?

B2Upper-intermediateSeptember 30, 20263 min

eBay's SEO strategy needs to adapt for AI-driven search. Jordan Koene, CEO and Co-Founder of Previsible and former Head of SEO and Content Development at eBay, explains where he'd focus first. He prioritizes fixing eBay's authority problem by narrowing focus to core categories like collectibles, then optimizing content to win visibility in AI search responses rather than competing to be everything to everyone. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Across all of our programs and clients we've seen a 55 to 65% open rate.

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Typical lifespan of an article is about 24 to 36 hours.

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B2

B2 · Upper-intermediate

Comfortable if you already follow TV news

A1 30%A2 31%B1 23%B2 17%C1 0%
  • 83% of the words are B1 or easier.
  • 238 words a minute: natural, fairly fast speech.
  • 33 harder words (B2 and up) in the whole episode.

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0:00

The Martek Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com.

0:20

From advertising to software as a service to data. Across all of our programs and clients we've seen a 55 to 65% open rate. Getting brands authentically integrated into content performs better than TV advertising. Typical lifespan of an article is about 24 to 36 hours.

0:46

If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing. Welcome to the MarTech podcast, a member of the I hear everything podcast network. In this podcast, you'll hear the stories of world-class marketers that use technology

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