Ep #160: Do dental practices really need to post on social media so much?

In this episode, I explore a question that’s been on my mind – do we really need to post so much on social media to grow a successful dental practice? I share what I’ve seen across a wide range of practices, from those pouring thousands into digital ads to those thriving without any online marketing at all. I talk about the different types of patients – transients, loyals, and perpetuals – and why understanding who you're trying to attract is key to choosing the right marketing strategy. If your goal is to build a long-term, st...