Dr Paula Gooder

Good morning. For followers of football, this is an important day. The FIFA men’s World Cup begins, and all around the world, fans are preparing themselves to cheer on their favourite team. Although the real stars of the competition are the talented players and their coaches, we should not underestimate the importance of supporters. Numerous pieces of research have shown that the presence of fans does have a positive impact on how well a team plays. So much so, in fact, that they’re often called the twelfth player. This became particularly clear during covid when football matches were...