Your Brand Is Invisible in AI Search. Here's What You Can Do About It

What happens when your customers stop searching through pages of Google results and start asking ChatGPT, Claude, and other AI platforms which companies they should trust? In this episode of Tech Talks Daily, I speak with Kathleen Lucente, founder and CEO of Red Fan Communications, about zero-click search, AI-mediated discovery, and why producing more content is unlikely to solve the growing challenge of brand visibility in AI-generated answers. Kathleen argues that content is what a company says about itself, while authority is built through what credible third parties say about it. As buyers increasingly use...