316. The Persuasion Equation: Grab Attention & Make Your Message Meaningful
Think Fast Talk Smart: Communication Techniques

316. The Persuasion Equation: Grab Attention & Make Your Message Meaningful

August 20, 202620 min
  • Interview

“The tools of communication have changed, the human brain has not.” In a world of endless content and shrinking attention spans, getting your message heard means giving people a reason to care. For Carmine Gallo, a communication coach, author of Viral Voices, and CEO of Gallo Communications, that starts with understanding what captures the brain’s attention: emotion, relevance, and a compelling story. In this episode of Think Fast, Talk Smart, Gallo joins Matt Abrahams to explore the timeless principles behind persuasive communication. From crafting attention-grabbing hooks to using analogies and storytelling, he shares practical techniques for making...

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communication, both at work and in your personal life My name is Matt Abrahams,

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Perfecting your persuasion and increasing your influence can help you in your communication, both at work and in your personal life My name is Matt Abrahams, and I teach Strategic Communication at Stanford Graduate School of Business. Welcome to Think Fast, Talk Smart, the podcast.

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Today, I look forward to speaking again with Carmine Gallo. Carmine was my guest in episode 103. He's the founder and CEO of Gallo Communications. Carmine is a communication coach, Harvard Graduate School of Design

0:32

lecturer, and the author of several really influential and important books, like Talk Like Ted, The Presentation Secrets of Steve Jobs, The Bezos Blueprint, and his new audiobook, Viral Voices: From TED to TikTok, Persuasive Techniques for the Digital Age.

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