Business_Meetings_01_Explanation2

Alex begins by asking everyone to take a seat, S-E-A-T, which is an informal way of asking people to sit down in their chairs. He calls the meeting to order, he gets it started,

by saying that this meeting is to hear about a new plan to get the company out there. The phrase to get something out there means to make something more familiar to the public. For example, a new website always wants to get its message out there so that people learn about it and begin to visit it. to get out there can mean to get noticed by other people.

Alex says that doing so will help the company reach more of its potential market. Potential P-O-T-E-N-T-I-A-L. Here means possible. So the potential market is a group of people who do not buy the product right now,

but would probably or possibly be interested in it. You can also use potential as a noun, such as, he's got great potential, meaning he has great possibilities.