
Does this Canadian military recruitment ad remind you of Call of Duty? And Pop Culture Jeopardy!
Commotion with Elamin Abdelmahmoud
B12026年6月3日24 min
播放Recruitment in the Canadian Armed Forces is seeing a bit of a boom right now. It’s at a 30-year high. That could be because of a new sense of nationalism or the economy. But another part of this equation could be the Forces’ new recruitment videos. Fast-paced and action-packed, the videos are heavily coded with gaming culture and Hollywood movies. Writer Kawika Guillermo talks to Elamin Abdelmahmoud about how these videos pull on pop culture – and how the real-life call of duty is intertwined with video games. Pop Culture Jeopardy! crowns a new champi...