#128 From Corporate PR to Book Coach: Unveiling Publishing Secrets : Allison Lane Shares Her Career Inights

Dreaming of writing a book but have no idea where to start? You're not alone. In this eye-opening conversation with book coach Allison Lane, we dive deep into the realities of publishing that most aspiring authors never learn until it's too late. Allison, whose impressive career spans from dressing as a burrito for PR stunts to leading communications for brands like Pepsi, Unilever, and Burt's Bees, shatters common misconceptions about the publishing journey. Her most surprising revelation? "Don't write your whole book! Nobody wants to read your manuscript." What publishers actually want is a business plan for...