How Willa Bennett Is Reimagining Magazines for a Social-First Generation

Willa Bennett is the editor-in-chief of Cosmopolitan and Seventeen — two of the most influential legacy media brands now being reimagined for a social-first, creator-driven era. Bennett grew up in Los Angeles, trained as a ballerina and studied journalism at Sarah Lawrence before building a standout career at Bustle Digital Group, GQ and Highsnobiety. Along the way, she’s helped redefine how youth culture is covered — not by chasing everything, but by sharpening point of view, taste and authority. “This generation has access to everything,” says Bennett, “which is exactly why there’s a real hunger fo...