Dennis Velasco: The Reality of the Trust Gap and Building a Tech Startup in Southeast Asia - E692

Dennis Velasco, founder of Prosperna, provides a raw and definitive account of transitioning from Silicon Valley leadership roles at Salesforce and Xero to the front lines of the Philippine startup ecosystem. In this episode, you will learn the structural mechanics of the "Trust Factor Gap" in Southeast Asian B2B markets and how Velasco navigated a $300,000 personal investment across multiple failed ventures before finding product-market fit. We explore the high-stakes reality of moving a family across the globe to build a legacy and the specific tactical shifts required to scale a Philippine-based SaaS company to meet Western market expectations.<...