FlexiLingo
In 1946, Mexican American Raoul Cortez launched the first US radio service in Spanish. Based in San Antonio, Texas, he used charm and creativity to win over advertisers in a time when Hispanic consumers weren't seen as a relevant market. Raoul's grandson Guillermo Nicolas spoke to Stefania Gozzer about the challenges his grandfather faced to push forward in building a pioneering business that would turn him into a broadcasting mogul. Eye-witness accounts brought to life by archive. Witness History is for those fascinated by and curious about the past. We take you to the events that...