Eleven Hands at a Campfire - and What They Tell Us About the RV Market

The RV industry is chasing the wrong generation. While manufacturers court 30-somethings with outdoor TVs and influencer campaigns, the buyers who are actually writing checks right now look nothing like the people in the ads. Last week I sat around a campfire in Hocking Hills, Ohio with 88 members of our RVCommunity. I asked how many had bought a new RV in the past year. Eleven hands went up. A 12th would have, but he was out on a six-mile hike. He was turning 70. That tells you everything the sales charts do not. In...