#133 Building a Successful Customer Advocacy Program: Alyssa Maschi's Journey at Lenovo

Ever wondered how customer stories come to life in global tech companies? Welcome to a fascinating conversation with Alyssa Maschi, Head of the Customer Reference Center of Excellence at Lenovo. Alyssa's career journey defies traditional expectations. Starting in nonprofit work, she made a bold transition into tech through channel marketing before finding her way to customer advocacy. Her candid admission that she "had to Google what customer reference marketing was" when applying for her current role reveals an important truth: career paths rarely follow a straight line. What carried her through these transitions? The soft skills she...