Why are football fans going crazy for FIFA stickers?

All around the world, the official Panini FIFA World Cup 2026 stickers are flying off the shelves as fans race to trade and buy more stickers than ever before - over 900 - to complete their albums. Greg Lansdowne, a collectibles expert and the author of "Stuck on You: The Rise & Fall...& Rise of Panini Stickers," talks about what's driving the craze and why this is such an enduring FIFA tradition