Edsel is a No-Go: Ford’s $400 Million Faceplant

Edsel is a No-Go: Ford’s $400 Million Faceplant

History Ignited

B214. März 20264 min
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In this episode of History Ignited , we take a look at one of the most famous marketing blunders in automotive history: the Ford Edsel. Named after Henry Ford’s son, the Edsel was supposed to be the "car of the future." Instead, it became a cautionary tale of mismatched expectations, questionable design, and bad timing. We’ll explore: The hype and secrecy surrounding "E-Day."Why the public turned its back on the car Ford spent $400 million to develop.The legacy of the Edsel and how it became synonymous with commercial failure. Join us as w...

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