
Humans are social creatures, and one of our strongest instincts is to fit in with the group. We want to belong. We want approval. And often, we assume that if enough people appear to believe something, it must be true. But what if a lot of people are only pretending to agree? According to Dr. Todd Rose, this happens far more often than we realize. People routinely stay quiet about what they truly think because they fear being judged, criticized, or isolated. The result is something he calls a “collective illusion”—a situation where many people...