Ep #159. Ashley Latter on Going from Rapport to Results: The Ethical Approach to Patient Conversations

I had the absolute pleasure of speaking with Ashley Latter, internationally recognised dental communication coach and author of The Perfect Dental Consultation and Don't Wait for the Tooth Fairy. Ashley shares the story of how he came to focus on ethical communication and sales in dentistry, the essential role rapport and trust play in treatment acceptance, and why the whole team—not just the dentist—must be on the same page for success. Whether you're a practice owner, team member, or dental associate, you'll come away with actionable steps to improve patient communication, build deeper relat...