Episode 208: Building Colorado's Cannabis Retail Empire with Sun Theory's Blythe Huestis

This episode features Blythe Huestis, Vice President of Retail for Sun Theory, in conversation with host Mary Jane Gibson. With more than 13 years in cannabis, Huestis traces her path from Arizona’s medical market to overseeing 13 retail locations across Colorado, spanning four distinct brands built to serve both loyal locals and visiting consumers in one of the country’s most established cannabis markets. She unpacks how shopper behavior has shifted toward convenience-driven products, why better education has led to more responsible consumption, and how knowledgeable budtenders remain essential to positive in-store experiences. Huestis also explains how technology supp...