Skills 360 – Developing a Persuasive Approach (2)

https://traffic.libsyn.com/secure/bizpod/360.106-Persuasion-2.mp3 Welcome back to the Business English Skills 360 podcast as we continue our look at how to develop a persuasive approach in business. To be persuasive in business, you need more than facts and logic, and you must also connect emotionally. People make decisions with both their minds and their hearts, so showing warmth and friendliness helps make them more open to your ideas. You don’t need to be overly social; simply showing empathy and genuine interest in others is enough. Asking questions not only bu...