
People will go to ridiculous lengths to avoid paying fees. Adding extra items to an online order just to get “free” shipping. Avoiding ATM fees like they’re a personal insult. Or driving across town to save a few cents on gas. There’s actually a fascinating psychology behind why humans hate fees so much—and why “free” has such unusual power over our decisions. https://www.stlouisfed.org/publications/page-one-economics/2025/apr/psychology-of-free-how-price-of-zero-influences-decisionmaking Most people dismiss the idea of “love at first sight.” How can you fall deeply for someone you barely know? Yet for some people, intense romantic a...