Why audio deepfakes are so hard to spot

Voice cloning is the use of artificial intelligence to generate a clone of a real person’s voice, imitating the sound, when they pause and what words they typically emphasize. And it can be hard for people to identify voices as being AI-generated. Research last year from UC Berkeley professor Hany Farid, an expert in digital forensics, found that people correctly identify a voice as AI-generated only 60% of the time. Marketplace’s Stephanie Hughes spoke with Farid about the rapid sophistication of audio deepfakes, why it's so hard to tell the difference between a re...