Behavioral designer Nir Eyal sits down with Jeremy Au to unpack the ideas behind his New York Times bestseller Beyond Belief. He explains why information alone never changes behavior, why your limiting beliefs stay hidden like your own face, and how the motivation triangle of behavior, benefit, and belief decides whether you actually follow through. Nir breaks down the research showing why manifesting and vision boarding can backfire, what athletes do instead with mental contrasting, the crucial difference between pain and suffering, and the four-question turnaround he used to repair his relationship with his mother. The episode closes with...

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