Getting Started: Building an AI-Ready Mindset and Strategy

Most health care marketing teams aren't starting from zero. They're already experimenting with AI. The challenge is moving from "AI when I think of it" to "AI first." Lacey Reichwald, Director of Marketing at Aha Media Group, will discuss how marketing, digital, and strategy leaders can better understand where they are on the AI adoption curve, where their peers are, and how to build the internal conditions for intentional, scalable AI use. She discusses what AI actually is and isn't, how to benchmark your team's readiness against real industry data, and how to identify and prioritize the right pilot...