EP355: Do Targeted, Personalised Campaigns In The Cart & Checkout Really Boost Sales & Margin? Retail Case Studies With Dan Bond from Revlifter

Smarter Ecommerce Promotions with Revlifter Key takeaways: Blanket discounting often reduces profitability and can negatively affect customer experience.Intent-based personalisation enables retailers to engage shoppers with more relevant messages at the right moment.Personalisation isn't only about promotion; it can also support education, reassurance and product discovery.Smarter popup strategies can increase conversions while significantly reducing unnecessary discounts.Premium brands can use behavioural targeting to improve customer experience without relying on discounts.Creative gamification offers opportunities to increase engagement beyond traditional prize wheels.Measuring incrementality through robust testing is essential for understanding the true commercial impact...