Has Fashion Had Enough of AI?
The Business of Fashion Podcast

Has Fashion Had Enough of AI?

B2中高级2026年9月9日18分钟
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For many shoppers, fashion is now experienced primarily through a screen — discovered on social media, watched on runway livestreams and purchased from a product photo. Fashion critic Eugene Rabkin argues in his new book that this shift has left the industry prioritising a garment's image over the garment itself, hollowing out creativity and quality along the way. At the same time, as AI generated imagery floods the feed, a counter-movement is emerging: luxury brands are commissioning painters and illustrators, hosting phone-free dinners and building hands-on experiences designed to pull customers back into the physical world. In th...

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most popular BOF professional stories with the correspondents who created them.

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0:00

Hello and welcome to The Debris from the Business of Fashion where each week we delve into our most popular BOF professional stories with the correspondents who created them. I'm Senior Correspondent Sheena Butler Young. For many of us, our first encounter with fashion happens on a screen.

0:24

We discover clothes through social media, watch runway shows on our phones, and decide what to buy from pictures online. But how has that changed the clothes themselves and what we value about them?

0:35

That's a question my colleague Mark Bain explored recently with fashion critic Eugene Rapkin, who believes that the industry has sacrificed creativity and quality in favor of image and hype.

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