307 – Service Now & WorkSpan Debunk The Co-Sell Myth: Why 50% of Sellers Decide Your Fate
Ultimate Partner®

307 – Service Now & WorkSpan Debunk The Co-Sell Myth: Why 50% of Sellers Decide Your Fate

B2中高级2026年8月9日28分钟

Don’t miss the AI partnership revolution Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this episode, Vince Menzione sits down with Amit Sinha from WorkSpan and Marc Monday from ServiceNow to dissect the rapid evolution of AI-native partnerships and the shifting dynamics of the channel ecosystem. They explore how the hyperscaler co-sell model has transformed into a complex strategy of asymmetrical collaboration that demands unprecedented speed, simplicity, and scale from publishers. By integrating AI agents to orchestrate workflows, manage high-risk renewals, and automate low-dollar de...

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We have to be soup drop dead simple. And we're going to talk about that. Nice. In this world, it has to be simple,

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even though under the covers it's very complicated. You can feel it happening. The ecosystem is shifting beneath us. The way hyperscalers are partnering,

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how AIs are making the channel, and what it means to win in 2026. Welcome to the Ultimate Partner Podcast. I'm Vince Menzione, your host.

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