Starting Again at 65: Rosaline Koo on Building covee’s AI Insurance Ecosystem | E741

Rosaline Chow Koo, founder of covee and formerly of CXA, traces her path from a Procter & Gamble plant in Iowa and banking to insurance in Singapore, where she grew Mercer's Asia business 800% and went from 4 to 14 countries. She left at 51 to build CXA, a tech-led benefits brokerage that won 500 companies in five years, funded partly by her husband's $3 million. An 11-year SaaS contract with a bank, 150 contract engineers and COVID forced her to sell the brokers and the platform. She describes the shame that followed, caring for her 97-year-old mother, and why AI brought her back: three people built...