Turning Heartbreak Into a Cult Brand | Boys Lie Founders Tori Robinson and Leah O’Malley

They say never mix business with friendship, but my guests today did the exact opposite. This week on Superwomen, I’m sitting down with besties-turned-co-founders Tori Robinson and Leah O’Malley, the duo behind the cult brand Boys Lie. What started as a shared mantra turned into a cosmetics brand, then clothing brand, and now an online community and podcast. Eight years into working together, Tori and Leah’s journey has been a test of both friendship and business savvy – from a drunken St. Patrick’s Day celebration that changed eve...