Skills 360 – Strategic Planning (2)

https://traffic.libsyn.com/secure/bizpod/360.110-Strategic-Planning-2.mp3 Welcome back to the Business English Skills 360 podcast as we continue our look at strategic planning. A strong strategic plan begins with a clear vision. A vision statement describes what a company wants to achieve in the future and provides inspiration and direction. It helps employees understand the company’s long-term goals and keeps everyone focused on a shared purpose. Along with a vision statement, most companies also have a mission statement. The mission explains what the company does, who it serves, and how it op...