FlexiLingo
Digital Campaigning without Social Media Ads in Europe: Political Visibility under the TTPA, with Jochen König
Jochen König, Co-Founder and CEO of Cosmonauts & Kings, discusses the Transparency and Targeting of Political Advertising (TTPA) regulation. We break down the current state of TTPA implementation and its implications for digital political communication in Europe. Jochen shares his thoughts on the definition of political advertising, alternative solutions to increase political visibility online, and how he is advising campaigns to adapt their online strategies in a landscape without ads on Meta and Google.
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B2 · 中高级
能看懂电视新闻就会觉得轻松
- 77% 的单词在 B1 或更简单的水平。
- 每分钟 154 词：自然语速。
- 整集共有 331 个较难的单词（B2 及以上）。
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来自本集开头的真实句子，每个单词都标出了难度级别。
on one of the recurring sub themes of this podcast around European Union regulation,
.
And this is something we talked about in the Year in Review episode around minute 41,
点一个单词，用你的语言查看释义。
这些单词你认识吗？
本集中 8 个较难的单词。点一个查看释义，然后标记一下。
标记几个单词，我们会告诉你这一集是否适合你的水平。
这一集适合你吗？
B2 · 中高级
能看懂电视新闻就会觉得轻松
- 77% 的单词在 B1 或更简单的水平。
- 每分钟 154 词：自然语速。
- 整集共有 331 个较难的单词（B2 及以上）。
文字稿
本集开头部分。完整文字稿在播放器中。
较难的单词（B2+）
Hey, everybody. Welcome to the Social Media and Politics podcast, bringing new expert insights into how social media is changing the political game. I'm your host, Michael Bocetta, associate professor of communication at Lund University. Remember, you can follow the show on X at SMNP podcast or visit us on the web at social media and politics.org.
All right, y'all. Thanks so much for tuning in. In this episode, we're going to pick up on one of the recurring sub themes of this podcast around European Union regulation, in particular focus on the TTPA or the transparency and targeting of political advertising regulation. And this is something we talked about in the Year in Review episode around minute 41,
if you want the whole backstory. But the brief summary is that the TTPA increases disclosure requirements around political ads, and it also limits the ways that data can be used for micro-targeting. That's kind of the simplified version.
以上是开头部分。 本集其余部分（54 分钟）在播放器中：每个单词都可点击，附翻译、生词收藏和单词卡。
在播放器中继续由音频自动生成，可能存在错误。 音频版权归其发布者所有，并从其订阅源播放。版权所有者可申请删除 — 版权与删除政策