Can Route 66 towns survive on nostalgia?
Business Daily

Can Route 66 towns survive on nostalgia?

B2中高级2026年9月27日18分钟

We're heading west along America's famed Route 66. As the road celebrates its 100th birthday, Victoria Craig finds out whether the pull of neon-drenched nostalgia is still attracting visitors and whether new investment can secure the future of the towns that depend on it. Presenter/producer: Victoria Craig You can email the team: [email protected] (Photo: A sign celebrating 100 years of Route 66: Credit: Victoria Craig)

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gateway to the west for poverty-stricken farmers of the 1930s to 1950s holiday makers chasing

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Sales in our gift shop are up over 300 percent and that's directly because of increased

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This BBC podcast is supported by ads outside the UK. millions save billions on hidden fees. Be smart. Get wise. Visit wise.com. Teas and seas apply. I'm not sure if you can tell me, but I'm not a

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And the world is here. Where? It's the world. gateway to the west for poverty-stricken farmers of the 1930s to 1950s holiday makers chasing

1:39

a neon getaway and nostalgia seekers of today hunting down memories of yesteryear. Sales in our gift shop are up over 300 percent and that's directly because of increased international traffic due to the Route 66 Centennial. The road and the towns that relied on it was left in the dust by the introduction of America's vast interstate network in the 1980s.

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