#438 - 40 Years of Monster Bucks and Realtree Camo with Bill & Tyler Jordan

Welcome to the WHTL Podcast, your source for Whitetail Deer Hunting Tactics, Stories & Expert Guests. In this episode, we're back in the studio with Bill and Tyler Jordan. We Discuss: Bill Jordan's hand-drawn camo pattern became Realtree at the 1986 SHOT Show. A Walmart buyer's request for 100,000 pairs of pants pushed Bill toward licensing. Realtree's NASCAR relationships helped a small company gain national recognition. Realtree Outdoors and Monster Bucks turned a camouflage brand into a media company. Bill sold the Monster Bucks concept to sponsors before he knew it would work. Michael Waddell's career at Realtree began...