How to Turn Cybersecurity Customers into Lifelong Advocates with Antu Buck

What if the same psychology that threat actors use to manipulate their targets is the same psychology that marketers use to earn your trust? In this episode, Ron sits down with Antu Buck, Senior Director of Customer Marketing & Community at Gigamon, who spent two decades building trust between vendors and the practitioners who use their tools. Antu walks us through the three pillars she's built her career around, and makes the case that advocacy shouldn't be an afterthought, but the very first marketing move a company invests in. The conversation lands on something th...