Episode 229: Krysta Jones and Sanja Ganja from THC Girls discuss their mission to bridge corporate and legacy communities

Starting from caregiving and cultivation in Colorado, Krysta and Sanja eventually created THC Girls to connect community members with businesses. (That grassroots beginning really shaped their whole approach.) Their marketing agency and community network now operates across New York, Miami, and Denver, using an app-based platform to maximize reach through their ambassador network. Their advice for new entrepreneurs? Evaluate your personal alignment with business goals and ensure realistic budgeting. They stress the importance of authenticity over pure business focus—strong community connections are their distinguishing factor in the cannabis space, they emphasize, their real competitive ed...