Stop Looking for Startup Ideas. Start Looking for Problems.

Most aspiring entrepreneurs think their biggest challenge is finding the perfect startup idea. In this solo episode of Black Tech Green Money, Will Lucas argues that the real challenge isn’t generating ideas, it’s learning how to recognize problems worth solving. Drawing from his experiences building CommPartHS and ICON, Will explores how successful businesses often emerge from observing inefficiencies, unmet needs, and overlooked opportunities hiding in plain sight. He breaks down why AI is a powerful tool but not a substitute for insight, how your current job or industry may be revealing business opportunities every day, and why entr...